
What's NewNEW CHEESE TOPIC!?

When is there NOT something new in the cheese department? There's too
much going on for this little box. Tell you what, come on by the store
for a taste and a chat.
It is common industry knowledge that Fairway is the most successful
retail cheese operation in the US. While our sales figures are
proprietary information (we sell many millions of dollars worth
annually) we can say that our inventory hovers around 650 different
cheeses from a dozen countries. Most of the world's greatest cheeses
were sold here first, starting in 1980. Steve Jenkins, America's first
French-certified "maitre-fromager" (master cheesemonger) is nationally
and internationally recognized as the person who is responsible for the
light-years jump in the availability and rabid popularity of so many
artisanal cheeses that are considered staples today. His book, Cheese
Primer (Workman, 1996), is considered both the professional's and
amateur's bible. It won the James Beard Award and has sold over 300,000
copies. Fairway's cheese operations have spawned a number of other
retailers across New York City and the rest of the country, and,
doubtless, each of their owners has made the pilgrimage to Fairway in
an attempt to emulate our success.
We have the greatest respect for the world's oldest cheeses, and we
will always consider ourselves specialists in this regard. But, it is
Fairway that has thrown its weight behind the efforts of the new cheese
makers, in particular those here in the US. Fairway
is always first, always in the news, always in the vanguard of the
world of cheese, and as a result, is practically synonymous with the
very word.
STEVEN JENKINS
I wrote the book on cheese, literally! Here at Fairway I am a long-time
employee (1980), master cheesemonger, NPR personality (The Splendid
Table), resident author (the James Beard Award-winning Cheese Primer),
frequent lecturer and general gastronomic idiot savant. There is not
much that I do not know about food.
Have a question or comment about cheese?
Send Steve an email! steven.jenkins@fairwaymarket.com
© 2009 Fairway Group Holdings Corp. All Rights Reserved.