Fully ripe, bright red jalapeno peppers are grown in South America and plucked from the vine only when completely mature and bursting with flavor to make this chili powder. Then, the peppers are slowly dried and smoked before being ground into this spicy powder that makes rubs, marinades, chili, and salsas extra special by adding a smoky kick that deepens the complexity of a meal. Use it to spice up beef and chicken for burritos, or add a dash to fish and beans.

This spicy powder makes rubs, marinades, chili, and salsas extra special by adding a smoky kick that deepens the complexity of a meal. Cook and shred spiced beef and chicken for burritos, or add a dash to fish and beans.

Fairway Marketplace is brought to you by Fairway Market, a specialty food chain that started back in 1933 with a small fruit and vegetable stand on the Upper West Side of Manhattan. Today, Fairway Market is legendary for its experts and expertise in all things food, and a relentless obsession with quality throughout all of the different departments in its stores. In December of 2011, Fairway launched this online shop, so that we could bring the best of the best of what Fairway offers, at the same great values, to those who don’t live near one of our stores. Why keep all of this foodie goodness to ourselves? That simply would not be fair.