Belberry jams originated with modest roots by a Flemish grocer in 1956 who was determined to revive time-honored artisanal jam-making techniques. The business has grown but the commitment to quality and the creation of exquisite, carefully crafted jams remains the same. Juicy, sun-ripened wild lemons, carefully cultivated in Italian orchards, are plucked fresh and boiled in an open kettle with high-quality sugar to make a tantalizingly luscious spread with deeply complex, sweet and tart notes.

Spoon this succulent marmalade onto cheese blintzes, or bake a lemon cheesecake or yogurt cake. Pair it with blackberry jam for a harmonious balance of flavors, and use it to fill cupcakes, scones, and shortbread thumbprint cookies. Also, try mixing it into yogurt, oatmeal, or ice cream, or spread between layers of buttery pound cake.

Fairway Marketplace is brought to you by Fairway Market, a specialty food chain that started back in 1933 with a small fruit and vegetable stand on the Upper West Side of Manhattan. Today, Fairway Market is legendary for its experts and expertise in all things food, and a relentless obsession with quality throughout all of the different departments in its stores. In December of 2011, Fairway launched this online shop, so that we could bring the best of the best of what Fairway offers, at the same great values, to those who don’t live near one of our stores. Why keep all of this foodie goodness to ourselves? That simply would not be fair.